08-08-2023, 01:03 PM
I get your point but I don’t think there’s any suggestion the move to the Capital brand hasn’t been successful for Global on the whole though apart from perhaps maybe in Scotland but I think that’s more to do with the English voices than the brand name.
I guess if they were going to bring back the brand in a more meaningful way, which seems unlikely, anyone who’d be in its target audience now most likely wouldn’t remember it. So if they were going to capitalise (excuse the pun) on the brands history it would be playing old stuff. It’s the sort of thing you could imagine them sticking on a DAB slot as a filler before they launch an unrelated new service.
I guess if they were going to bring back the brand in a more meaningful way, which seems unlikely, anyone who’d be in its target audience now most likely wouldn’t remember it. So if they were going to capitalise (excuse the pun) on the brands history it would be playing old stuff. It’s the sort of thing you could imagine them sticking on a DAB slot as a filler before they launch an unrelated new service.