08-08-2023, 01:15 PM
(08-08-2023, 12:44 PM)Radio_man Wrote: And how many of those radio brands could've boasted of having quasi-national coverage across large parts of Britain before they were retired?
Throughout the 2000s, Galaxy had been heard on FM licenses in South Wales & the Westcountry, Birmingham, Manchester, Yorkshire, the north east of England, the south coast of England and the central belt of Scotland. Plus it had DAB coverage in many other areas and national coverage on Sky.
And it was all swept away purely because Galaxy didn't have an FM London license.
That's not quite what happened.
A year after the success of the national rollout of Heart, Global execs decided to do the same with the Hit Music network. There was a lengthy discussion about the name, whether it should be Galaxy, Capital or something completely new. There was also extensive market research and the Capital name came out top in that and there were also a lot of there reasons.
The simple truth is that today your average listener (and that's all that matters) does not remember Galaxy, Leicester Sound, RAM or any of the other legacy stations with sorrow and nostalgia for the "good old times", if they're remembered at all. 12 years after the re-brand to Capital the amount of listeners inside the age group that matters, who has any idea about the legacy stations is small and becoming smaller by the day.