Global radio brands

(08-08-2023, 10:52 PM)what Wrote:  Also Kisstory has DJs all day. Global seem to have just given up on Xtra Reloaded having DJs since Sacha Brooks left.

The simple truth is that there has been no impact on figures since Sacha left. They're stable and they've saved a salary. Ashley Tabor, like him or not, is a great businessman. While his initial capital to buy GCap came from his dad, he has built a media empire in less than 15 years and against the odds if you look at what is happening to radio globally. 

Every single additional stream, even if just a plain jukebox, solidifies listener loyalty to Global Player and if it's cheap to run and brings in some additional advertising revenue then it fits the business model.

I think most people here can remember the predictions of the ever-nostalgic crowd (some are of course here and still haven't changed their opinion, which is entirely fine) that getting rid of legacy brands will be the end of radio and people will switch off. The same happened again when breakfast on Capital and Heart was nationalised.

I have fond memories of local/regional radio but I'm under no illusion that radio as it was does not work today and unless you build ties to listeners and future listeners by giving them the same or as close as the same choice as Spotify, Apple etc. offer, then you won't have a viable business in the not too distant future.

(08-08-2023, 03:27 PM)Radio_man Wrote:  Obviously if the Galaxy brand was ever revived, it would target an older audience who were listening to Galaxy during it's prime in the 2000s, who are now in their 30s & 40s. It could launch as a rival to Kisstory, but as has been noted, launching Galaxy as a standalone brand wouldn't fit in with Global's strategy of their radio business revolving around their already established core brands. 
But a proper digital rival to Kisstory is about the only station that Global does not have. I wouldn't count Heart Dance as a rival to Kisstory, and Capital Dance focusses almost exclusively on newer dance music with just the odd 'throwback'.

Agreed but we are past the times where we look at individual stations. Global as a whole has a higher reach in all relevant age groups than Bauer or anyone else. Even if you take individual "station brands", Global comes out top.

Adding a Galaxy stream creates barely any cost and if it takes a 20-30k listeners away from Bauer and increases attractiveness for advertisers to book on Global Player then it's done its job.
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Messages In This Thread
Global radio brands - by Josh - 02-11-2022, 06:17 PM
RE: Global Media & Entertainment Radio brands - by benzj - 02-11-2022, 06:27 PM
RE: Global Media & Entertainment Radio brands - by JAS84 - 02-11-2022, 06:37 PM
RE: Global Media & Entertainment Radio brands - by Josh - 02-11-2022, 06:44 PM
RE: Global Media & Entertainment Radio brands - by benzj - 02-11-2022, 08:21 PM
RE: Global Media & Entertainment Radio brands - by Stooky Bill - 02-11-2022, 09:03 PM
RE: Global Media & Entertainment Radio brands - by Ash101 - 02-11-2022, 09:21 PM
RE: Global radio brands - by Josh - 02-11-2022, 09:54 PM
RE: Global radio brands - by Orry Verducci - 02-11-2022, 11:25 PM
RE: Global radio brands - by Josh - 03-11-2022, 01:54 PM
RE: Global radio brands - by gav - 03-11-2022, 02:24 PM
RE: Global radio brands - by JoshieTrue - 03-11-2022, 02:36 PM
RE: Global radio brands - by DeMarkay - 03-11-2022, 02:48 PM
RE: Global radio brands - by Steve in Pudsey - 05-11-2022, 11:26 AM
RE: Global radio brands - by Josh - 05-11-2022, 11:15 PM
RE: Global radio brands - by DeMarkay - 06-11-2022, 12:41 PM
RE: Global radio brands - by Jsnbts - 06-11-2022, 05:20 PM
RE: Global radio brands - by W. Knight - 27-01-2023, 07:02 PM
RE: Global radio brands - by Jon - 27-01-2023, 08:13 PM
RE: Global radio brands - by mrarg1393 - 28-01-2023, 06:53 PM
RE: Global radio brands - by London Lite - 29-01-2023, 12:39 AM
RE: Global radio brands - by Jon - 31-01-2023, 10:43 PM
RE: Global radio brands - by Spencer - 13-02-2023, 11:04 AM
RE: Global radio brands - by Stooky Bill - 13-02-2023, 01:25 PM
RE: Global radio brands - by London Lite - 13-02-2023, 01:42 PM
RE: Global radio brands - by VMPhil - 13-02-2023, 02:14 PM
RE: Global radio brands - by fusionlad - 13-02-2023, 05:48 PM
RE: Global radio brands - by cable - 13-02-2023, 11:49 PM
RE: Global radio brands - by thegeek - 18-02-2023, 03:15 PM
RE: Global radio brands - by Spencer - 18-02-2023, 04:13 PM
RE: Global radio brands - by steve - 18-02-2023, 04:58 PM
RE: Global radio brands - by Spencer - 18-02-2023, 05:32 PM
RE: Global radio brands - by James2001 - 11-04-2023, 08:31 PM
RE: Global radio brands - by Josh - 13-02-2023, 04:31 PM
RE: Global radio brands - by London Lite - 14-02-2023, 12:13 AM
RE: Global radio brands - by ptikobj - 15-02-2023, 12:20 PM
RE: Global radio brands - by BBI45 - 15-02-2023, 01:14 PM
RE: Global radio brands - by JasonB - 16-02-2023, 07:26 PM
RE: Global radio brands - by HTVbest - 15-02-2023, 01:28 PM
RE: Global radio brands - by AaronLancs - 15-02-2023, 06:32 PM
RE: Global radio brands - by DeMarkay - 16-02-2023, 10:40 AM
RE: Global radio brands - by Roger Darthwell - 16-02-2023, 11:40 AM
RE: Global radio brands - by Spencer - 16-02-2023, 06:58 PM
RE: Global radio brands - by Jon - 16-02-2023, 07:20 PM
RE: Global radio brands - by CATV - 16-02-2023, 09:24 PM
RE: Global radio brands - by Spencer - 16-02-2023, 10:15 PM
RE: Global radio brands - by dvboy - 16-02-2023, 09:47 PM
RE: Global radio brands - by London Lite - 16-02-2023, 10:32 PM
RE: Global radio brands - by Spencer - 16-02-2023, 10:58 PM
RE: Global radio brands - by Jon - 17-02-2023, 12:01 AM
RE: Global radio brands - by Jon - 17-02-2023, 12:35 AM
RE: Global radio brands - by JasonB - 16-02-2023, 11:21 PM
RE: Global radio brands - by London Lite - 17-02-2023, 12:19 AM
RE: Global radio brands - by London Lite - 17-02-2023, 12:47 AM
RE: Global radio brands - by VMPhil - 17-02-2023, 10:38 AM
RE: Global radio brands - by London Lite - 17-02-2023, 12:01 PM
RE: Global radio brands - by VMPhil - 17-02-2023, 04:07 PM
RE: Global radio brands - by Josh - 17-02-2023, 05:11 PM
RE: Global radio brands - by London Lite - 17-02-2023, 06:10 PM
RE: Global radio brands - by nwtv2003 - 17-02-2023, 10:54 PM
RE: Global radio brands - by Josh - 11-04-2023, 06:43 PM
RE: Global radio brands - by BBCME - 11-04-2023, 10:24 PM
RE: Global radio brands - by Rijowhi - 15-04-2023, 06:29 PM
RE: Global radio brands - by London Lite - 11-04-2023, 07:37 PM
RE: Global radio brands - by Kojak - 11-04-2023, 08:47 PM
RE: Global radio brands - by London Lite - 11-04-2023, 09:40 PM
RE: Global radio brands - by Jon - 11-04-2023, 09:52 PM
RE: Global radio brands - by London Lite - 11-04-2023, 10:55 PM
RE: Global radio brands - by Kojak - 11-04-2023, 11:23 PM
RE: Global radio brands - by London Lite - 11-04-2023, 11:41 PM
RE: Global radio brands - by Jon - 12-04-2023, 04:47 PM
RE: Global radio brands - by HTVbest - 12-04-2023, 02:23 PM
RE: Global radio brands - by Brekkie - 12-04-2023, 08:12 PM
Aaron - by Aaron - 14-04-2023, 09:01 PM
RE: Global radio brands - by JAS84 - 14-04-2023, 09:18 PM
RE: Global radio brands - by Jon - 14-04-2023, 10:04 PM
RE: Global radio brands - by JAS84 - 16-04-2023, 01:23 AM
RE: Global radio brands - by BBI45 - 16-04-2023, 11:55 AM
RE: Global radio brands - by Gary McEwan - 15-04-2023, 04:47 AM
RE: Global radio brands - by JMT1985 - 15-04-2023, 01:15 PM
RE: Global radio brands - by Stooky Bill - 16-04-2023, 08:00 PM
RE: Global radio brands - by Josh - 15-04-2023, 03:55 PM
RE: Global radio brands - by CATV - 16-04-2023, 06:32 PM
RE: Global radio brands - by Stooky Bill - 16-04-2023, 08:12 PM
RE: Global radio brands - by AaronLancs - 16-04-2023, 08:30 PM
RE: Global radio brands - by Stooky Bill - 17-04-2023, 09:46 PM
RE: Global radio brands - by Ash101 - 17-04-2023, 10:47 PM
RE: Global radio brands - by LargelyALurker - 18-04-2023, 07:11 AM
RE: Global radio brands - by Spencer - 16-04-2023, 08:44 PM
RE: Global radio brands - by lookoutwales - 06-08-2023, 07:40 PM
RE: Global radio brands - by gav - 06-08-2023, 08:23 PM
RE: Global radio brands - by DeMarkay - 06-08-2023, 08:27 PM
RE: Global radio brands - by Radio_man - 07-08-2023, 10:52 PM
RE: Global radio brands - by Jon - 06-08-2023, 08:41 PM
RE: Global radio brands - by DeMarkay - 06-08-2023, 10:19 PM
RE: Global radio brands - by Spencer - 06-08-2023, 10:47 PM
RE: Global radio brands - by London Lite - 07-08-2023, 11:11 PM
RE: Global radio brands - by gav - 08-08-2023, 09:38 AM
RE: Global radio brands - by Radio_man - 08-08-2023, 12:32 PM
RE: Global radio brands - by Jon - 08-08-2023, 12:35 PM
RE: Global radio brands - by Radio_man - 08-08-2023, 12:44 PM
RE: Global radio brands - by Adsales - 08-08-2023, 01:15 PM
RE: Global radio brands - by Radio_man - 08-08-2023, 03:27 PM
RE: Global radio brands - by Spencer - 08-08-2023, 08:20 PM
RE: Global radio brands - by Radio_man - 08-08-2023, 09:15 PM
RE: Global radio brands - by Jon - 08-08-2023, 01:03 PM
RE: Global radio brands - by gav - 08-08-2023, 09:06 PM
RE: Global radio brands - by what - 08-08-2023, 10:52 PM
RE: Global radio brands - by Adsales - 09-08-2023, 08:24 AM
RE: Global radio brands - by Kim Wexler’s Ponytail - 09-08-2023, 10:57 AM
RE: Global radio brands - by Adsales - 09-08-2023, 01:13 PM
RE: Global radio brands - by London Lite - 09-08-2023, 01:36 PM
RE: Global radio brands - by Stooky Bill - 09-08-2023, 09:27 PM
RE: Global radio brands - by Kim Wexler’s Ponytail - 09-08-2023, 02:54 PM
RE: Global radio brands - by Adsales - 09-08-2023, 05:57 PM
RE: Global radio brands - by Kim Wexler’s Ponytail - 09-08-2023, 09:09 PM
RE: Global radio brands - by Adsales - 09-08-2023, 09:44 PM
RE: Global radio brands - by London Lite - 09-08-2023, 03:57 PM
RE: Global radio brands - by IanJRedman - 09-08-2023, 05:25 PM
RE: Global radio brands - by London Lite - 09-08-2023, 06:03 PM
RE: Global radio brands - by London Lite - 09-08-2023, 09:46 PM
RE: Global radio brands - by Stooky Bill - 10-08-2023, 10:33 AM
RE: Global radio brands - by Jon - 10-08-2023, 03:10 PM
RE: Global radio brands - by Stooky Bill - 10-08-2023, 08:16 PM
RE: Global radio brands - by DeMarkay - 09-08-2023, 11:11 PM
RE: Global radio brands - by Orry Verducci - 09-08-2023, 11:18 PM
RE: Global radio brands - by Kim Wexler’s Ponytail - 09-08-2023, 11:42 PM
RE: Global radio brands - by LargelyALurker - 10-08-2023, 06:54 AM
RE: Global radio brands - by Adsales - 10-08-2023, 07:14 AM
RE: Global radio brands - by Adsales - 10-08-2023, 07:53 AM
RE: Global radio brands - by London Lite - 09-08-2023, 11:52 PM
RE: Global radio brands - by lookoutwales - 10-08-2023, 12:29 AM
RE: Global radio brands - by AndrewP - 10-08-2023, 01:28 AM
RE: Global radio brands - by Kim Wexler’s Ponytail - 10-08-2023, 11:12 AM
RE: Global radio brands - by Adsales - 10-08-2023, 01:03 PM
RE: Global radio brands - by James2001 - 10-08-2023, 01:39 PM
RE: Global radio brands - by Adsales - 10-08-2023, 02:18 PM
Kim Wexler’s Ponytail - by Kim Wexler’s Ponytail - 10-08-2023, 02:15 PM
RE: Kim Wexler’s Ponytail - by Adsales - 10-08-2023, 02:46 PM
RE: Kim Wexler’s Ponytail - by Kim Wexler’s Ponytail - 10-08-2023, 03:38 PM
RE: Kim Wexler’s Ponytail - by Adsales - 10-08-2023, 04:37 PM
RE: Kim Wexler’s Ponytail - by Kim Wexler’s Ponytail - 10-08-2023, 05:44 PM
RE: Global radio brands - by gav - 10-08-2023, 11:19 AM
RE: Global radio brands - by London Lite - 10-08-2023, 02:38 PM
RE: Global radio brands - by London Lite - 10-08-2023, 03:00 PM
RE: Global radio brands - by Adsales - 10-08-2023, 03:24 PM
RE: Global radio brands - by gav - 10-08-2023, 03:29 PM
RE: Global radio brands - by Jon - 10-08-2023, 04:24 PM
RE: Global radio brands - by sjhoward - 10-08-2023, 08:18 PM
RE: Global radio brands - by BBI45 - 11-08-2023, 05:54 PM
RE: Global radio brands - by Joe - 10-08-2023, 06:05 PM
RE: Global radio brands - by Adsales - 10-08-2023, 06:09 PM
RE: Global radio brands - by London Lite - 10-08-2023, 06:07 PM
RE: Global radio brands - by Adsales - 10-08-2023, 07:03 PM
RE: Global radio brands - by Blubatt - 29-03-2024, 08:56 PM
RE: Global radio brands - by London Lite - 10-08-2023, 07:35 PM
RE: Global radio brands - by Josh - 18-03-2024, 03:17 PM
RE: Global radio brands - by ckck1704 - 18-03-2024, 04:02 PM
RE: Global radio brands - by CATV - 28-03-2024, 07:50 PM
RE: Global radio brands - by DeMarkay - 28-03-2024, 08:38 PM
RE: Global radio brands - by Brekkie - 08-04-2024, 11:26 AM
RE: Global radio brands - by DeMarkay - 08-04-2024, 12:19 PM
RE: Global radio brands - by mixchris - 08-04-2024, 06:24 PM
RE: Global radio brands - by L1_ - 08-04-2024, 06:30 PM
RE: Global radio brands - by mixchris - 08-04-2024, 06:52 PM
RE: Global radio brands - by lookoutwales - 08-04-2024, 12:23 PM
RE: Global radio brands - by Keith - 08-04-2024, 04:37 PM
RE: Global radio brands - by Steve in Pudsey - 08-04-2024, 08:15 PM
RE: Global radio brands - by scottishtv - 08-04-2024, 08:43 PM
RE: Ken Bruce to leave BBC Radio 2 show after 31 years - by Josh - 08-04-2024, 06:40 AM
RE: Ken Bruce to leave BBC Radio 2 show after 31 years - by DeMarkay - 08-04-2024, 08:24 AM

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