09-08-2023, 10:57 AM
(09-08-2023, 08:24 AM)Adsales Wrote: The simple truth is that there has been no impact on figures since Sacha left. They're stable and they've saved a salary. Ashley Tabor, like him or not, is a great businessman. While his initial capital to buy GCap came from his dad, he has built a media empire in less than 15 years and against the odds if you look at what is happening to radio globally.
Every single additional stream, even if just a plain jukebox, solidifies listener loyalty to Global Player and if it's cheap to run and brings in some additional advertising revenue then it fits the business model.
I think most people here can remember the predictions of the ever-nostalgic crowd (some are of course here and still haven't changed their opinion, which is entirely fine) that getting rid of legacy brands will be the end of radio and people will switch off. The same happened again when breakfast on Capital and Heart was nationalised.
I have fond memories of local/regional radio but I'm under no illusion that radio as it was does not work today and unless you build ties to listeners and future listeners by giving them the same or as close as the same choice as Spotify, Apple etc. offer, then you won't have a viable business in the not too distant future.
What a great indictment of society. "Its good but not in a businesses sense so it's got to go. This new model is shitter but better for capitalism".