09-08-2023, 09:09 PM
(09-08-2023, 05:57 PM)Adsales Wrote: They were loss making and we would likely have lost many by now in any event.
More importantly, commercial radio is a business as much as you don’t like it. As it stands, the large majority of people in age groups relevant to advertisers (the people who pay for commercial radio), could not care less about local content on radio. In fact, they simply want music, often in the background. For many even DJs are too much which is one reason why more and more are switching to their own playlists on streaming platforms.
What next? "Well advertisers are telling us people dont even want music anymore, just ads!" If you gut something people liked and replace it with something inferior of course they're going to stop listening. It's self inflicted and now it's happening to TV.