[Stooky Bill]

Global have gone in by stealth, replaced all the local and regional stations with one of three brands and on the whole integrated them well making them into quasi-national stations.

It's worth remembering that Global have had a decade or so head start, more than that if you count the former GWR network. 

GHR is just the new Heart, they're doing exactly the same as Global with 2 different formats.

Global now have a great range of stations, streams and podcasts, it all feels very slick and cohesive. When they started using the Global brand on air and for their app it helped tie everything together.

Bauer less so, they have a much wider, more disperate range of brands. They're all quality products but it doesn't feel like there's much cohesion or strategy. This might change when they bring all their stations under a single app soon