09-08-2023, 11:52 PM
(09-08-2023, 11:18 PM)Orry Verducci Wrote: To Global's credit they're also very good at making the stations appear local when they technically aren't. My local Heart station seemlessly weaves in "across Cambridgeshire" branding between the songs, and broadcasts news and travel bulletins bulletins dedicated to Cambridge. When done well like that most listeners can't tell the difference, or care that actually it's being broadcast from London/Milton Keynes.
Global have also used the split link technology well during instances of severe weather. Each presenter in one of the studios at Leicester Square has the ability to either go live or pre-record a link to any of the local versions of Heart, so for example on Heart Essex, there could be an incident in Colchester that only goes out on 96.1 while the opts for Southend/Chelmsford and Harlow continue to play out the networked or regional content from Milton Keynes.
I'm sure Bauer do this with GHR on the regional afternoon shows where they can insert a link for Surrey on 96.4 and another for Salisbury on 102.0 from the Segensworth studio shared with Wave 105.
Bauer have regional hubs in Segensworth, Leeds, Norwich, Birmingham and Bristol for GHR with two local afternoon shows from Carlisle and Lincoln and GHR Scotland is based in Clydebank with Clyde 1.