[Adsales]

Blimey. Yes, local radio was only about school closure announcements and travel and weather bullitens. That was it. There was absolutely no value in the schedules full of regional voices who could relate to the communities they were broadcasting to better than any London based national dj/radio station could. But hey, you're right. What's the true value of something really worth? Who am I to stand in the way of advertisers making everything better. It's the people, and only the people, they're thinking of after all.

You are still projecting your opinion onto what you believe the public as a whole feels. Your opinion is absolutely valid but it doesn't reflect how people feel about radio. 

Research upon research shows that music that appeals is the top reason to switch on the radio for the large majority. The younger the audience the bigger the gap to next reason, which by the way is not "regional voices" in any age group. In fact, "less talk" is in the top 5 for most age groups. 

Make matters worse, if you ask why radio remains the top choice while in the car the top answer (across all age groups) is "ease of use". If you solely ask those who have easy access to a streaming service such as Spotify, Amazon or Apple (i.e. built in) then radio goes from number 1 to number 2, swapping with the streaming services.