10-08-2023, 02:15 PM
(10-08-2023, 01:03 PM)Adsales Wrote: You are still projecting your opinion onto what you believe the public as a whole feels. Your opinion is absolutely valid but it doesn't reflect how people feel about radio.But compared to when? What was that figure when radio was regional? That figure only indicates people want less of what’s on offer now which, you’re right, is pretty damning isn’t it? Maybe if there was more variety on offer that was relevant to them people wouldn’t want less talk. Again, it’s self inflicting damage . You radically change something to be like something else to survive because of a trend. People don’t like the new thing and leave. You then point to the thing and say “see!? The prediction was right! It’s what people wanted!” Now everything is the same with no point of difference.
Research upon research shows that music that appeals is the top reason to switch on the radio for the large majority. The younger the audience the bigger the gap to next reason, which by the way is not "regional voices" in any age group. In fact, "less talk" is in the top 5 for most age groups.