[London Lite]

Using the local with a national spine analogy that Adsales has done in his previous post, tv viewers still cherish regional news, but they tend to watch the 6/6.30pm bulletins which are still doing well as appointment to view.

Transferring that loyality to radio is much harder. When Global took LBC's rolling news station national, they kept three local elements, travel, weather and commercials, otherwise London news stories are squeezed in with national news broadcast across the UK.

Global, Bauer and now the BBC are doing this. A France Bleu format where it's local or regional where it needs to be with a national spine.

Don't get me wrong, I still consume local information, but it comes from online sources rather than radio.