12-01-2023, 11:34 AM
(12-01-2023, 04:24 AM)W. Knight Wrote: An interesting read from Deadline: Should BBC News bet its future social media presence mainly on TikTok?This makes complete sense to me. Twitter is all about text, Snapchat is the same with some photos added in, while Facebook and Instagram are focused on photos. I would argue that TikTok is the first true video-based social media platform as while Youtube contains a lot of media, it's lacking in the social element. TikTok is primarily used by younger people too. This makes it a great place to experiment with new styles and also the types of stories covered, things that are successful could always be implemented into TV bulletins and other more traditional platforms.
Quote:BBC News said this week that it was recruiting four journalists to create a TikTok team within the corporation’s social news unit. “Growing the BBC News TikTok account to make it the biggest and best, both globally and in the UK, is one of News’ main priorities for 2023,” the job ad said.