22-03-2023, 01:44 PM
(22-03-2023, 12:16 PM)Matrix Wrote: I've always thought that version of the Sky titles was very much a poor man's Channel 4 News titles c.2005.Channel 4 News is a single daily programme, not a continuous news channel. They are entirely different animals.
Sky produce a dynamic and informative title sequence each hour. BBC News show a spinning globe from random angles which give me no information whatsoever, then launch into a headline sequence which is so long that you don't get anything extra from continuing to watch the rest of the programme.
In 15 seconds on Sky News I already know whether there is anything to take me further within that particular hourly broadcast. I'd continue to watch the full 90 second headline sequence if anything piqued my interest, then possibly into the full broadcast.
It's also used easily for even their branded programmes. The example I provided was from Ian King Live this morning, but that brand is only shown after the headline sequence, on the lower thirds and stings before/after breaks.