23-03-2023, 10:22 AM
(22-03-2023, 11:31 PM)thomalex Wrote:(22-03-2023, 10:23 PM)freeaxe Wrote: Familiar globe device recreated in higher quality... hmm
www.youtube.com
Guess we’ll soon find out, but if they’ve actually gone to the effort of recreating the 2008 titles from scratch and you have to wonder why not just go with something new. Or stick with what the already have. It doesn’t make much sense.
I think the going with something else, will involve bringing in a design firm (possibly Wolf Olins or BBC Creative) to design a full branding kit for online, social media, global news, domestic news, and international news output.
With the budget not allowing for it, any half-hearted approach to branding at this stage would be a lot of work, only to be temporary.
So with the need to launch this new iteration of the news channels, to move to the new presenter schedules and work shift patterns - using the current brand elements, to create updated titles to reflect the new output - is the most cost effective, and least brand damaging approach.