23-03-2023, 05:44 PM
(23-03-2023, 04:12 PM)mdta Wrote:(23-03-2023, 01:23 PM)Stockland Hillman Wrote: The whole icon branding design language has been overtaken by the wider market - it's not stood up well as a concept and it's not even made it fully on air.
Some blocks that represent different screen sizes or whatever was never a world class solution - its a cute minor icon in a ux design, not a key brand asset.
They wanted BBC as a central hero brand like Netflix, but that's not how the public use the BBC, or how it functions itself. Do you really want BBC News to be thought of the same way as the BBC itself..Gary Lineker fuss and all?
Using the brand as one entity on a universal BBC app, sure this works. But on a collection of complex services? Not sure its the right move: its why streaming services use high impact show logos and images to curate lots of mini show brands to help navigate content, marketing and create audince connections. Going in the opposite direction is dumb strategy-by-committee
The BBC News assets updated so far have been poor - becouse the wolf ollins concept is - some slidey wipes videohive style shows that a globeless band has very little room for effective design.
I'd guess the very good creative team at BBC News know the limitations, and this workaround buys time for the BBC strategy to shift - as things do over time.
The App Icon is just an app Icon. The globe does not work for a small icon on a Phone's home screen.
I don't think anyone suggested it would replace the globe branding, or would become the core element of any future branding for BBC News in its entirety.
But where has it been said that it wouldn’t? In fact Chris Cook suggested the icon would feature on screen -
twitter.com
It feels like this has come from the same rumour that the iPlayer and Sounds icons would never hit television. Surely it would be bonkers to have a separate brand identity for your online presence to TV?