[cable]

It's a completely different market with no crossover. It doesn't matter if it's offering a different product because no customers on either side of the Atlantic will know the other one exists. Just as they don't know about the Italian or German versions.

I can't quite figure out the target market of this, the selection of channels seems relatively weak and weirdly doesn't include any Comcast ones (unless you get all of those live through Peacock?). Possibly aimed at people who don't have cable but do have the basic networks?

Funny that they're very much pushing it as "Now TV" whereas here the TV bit has been dropped.

Yes, branding it 'Now TV' when the logo just says 'Now' seems strange - surely they could add the 'TV' part to the logo if it's part of the brand there?

The TV part was debranded here because they offer broadband services.