[TesTVWhirl]

To please those who think we have to be overly optimistic with every new bit of branding on this forum, the new BBC One idents are amazing works of art which have left me stunned beyond belief. Makes me think I'd gladly pay four hundred pounds for my licence fee for more of this sort of thing!

But... For everyone else, it's... Just okay! The ident package itself for BBC One is nice and sweet enough, but the overall feeling towards Christmas this year from the wider BBC seems to very muted. There hasn't yet felt like much pizzazz from them to kick off the season, the package was launched rather low keyly at gone 9pm on a Friday night, and even the media press release earlier in the day seemed a bit 'meh, here's our three idents, bye' rather than dripping in as much sickening marketing buzz and optimism. I don't know if the schedule being tied up with the World Cup this year has made a difference, or whether it's all being deliberately dialed back a bit due to people struggling with the cost of living crisis. But it feels like there's something not quite there this year!