04-12-2022, 08:27 PM
I don't generally care for the 'animated tie-in' theme of idents - in particular 2020's Zog set left me cold and while I liked last year's Shaun the Sheep set, I'd owe that more to the staging and the inclusion of the panning camera - so when I heard that this was the theme I was expecting to not like this set.
Boy was I proven wrong!
This year's package is very strong - it's almost quaint and peaceful compared to the past sets, and the 2D animation is understated in a way that feels traditional but not dated. None of the elements are screaming for your attention and it doesn't feel like it's in promotion mode; it just serves that purpose as an appealing but appropriate ident package. There's a slither of me that would have liked to see the lens incorporated in some way, but I don't think any of the idents really need it.
Boy was I proven wrong!
This year's package is very strong - it's almost quaint and peaceful compared to the past sets, and the 2D animation is understated in a way that feels traditional but not dated. None of the elements are screaming for your attention and it doesn't feel like it's in promotion mode; it just serves that purpose as an appealing but appropriate ident package. There's a slither of me that would have liked to see the lens incorporated in some way, but I don't think any of the idents really need it.