[DTV]

They’ve obviously aimed for sleek and minimal, which is a style I like, but there’s a fine line between that and looking cheap and half-arsed, and sadly they’ve really missed the mark in my opinion.

Yes, the skill needed to get minimalist design right is so often underestimated. It's just not as simple as is sometimes assumed - if you are stripping things back to the basics, those basics have to actually look nice.

It's also a style that is little bit behind the times - flat design and right angles seem to be going out of fashion a bit in the last year. There's definitely a resurgence in gradients and rounded corners at the minute, much to my chagrin. At least ITV have keyed into that PowerPointy aesthetic!