10-01-2023, 10:10 AM
One of the things I hate most about this rebrand is the sloppiness in the use of the new fonts.
Why modify the '1' numeral on the ITV1 logo and start of idents:
To then use this rancid un-modified version of it in loads of other places?
And why commission a customised version of the font:
To not use it on the website? (see the dot on the 'i', and the details on other letters)
And why is Reem still in use on ITV News and programme end credits?
It all just feels half-finished and half-implemented.
Why modify the '1' numeral on the ITV1 logo and start of idents:
To then use this rancid un-modified version of it in loads of other places?
And why commission a customised version of the font:
To not use it on the website? (see the dot on the 'i', and the details on other letters)
And why is Reem still in use on ITV News and programme end credits?
It all just feels half-finished and half-implemented.