11-01-2023, 11:43 AM
(10-01-2023, 10:10 AM)pad Wrote: One of the things I hate most about this rebrand is the sloppiness in the use of the new fonts.
Why modify the '1' numeral on the ITV1 logo and start of idents:
To then use this rancid un-modified version of it in loads of other places?
That's part of the design though - the changing 1 from a fairly generic version to the bespoke logo. I hate the emphasis on the 1 on the main channel myself - should have just kept it as ITV and animated the ITV logo itself to emphasise the overall brand.