[Allanbuzzy]

Personally, I don't mind the new idents. The concept works as well as their original concept for their 2013 rebrand, all having a co-linked system.

If there are gripes with it, and some forum posters will agree with me on this:
- The ident selection is seriously inconsistent. ITV Creates never had this problem, as some of the ITV1 idents lacked a lot of things that may not work entirely well on certain junctions, such as a serious drama or a breaking news bulletin. Starting the morning with "Train - Dance" isn't gonna work well when GMB is on talking about a celebrity death, is it?
- The ident launch is staggered, I assume this is deliberate so that the idents stay fresh in the mind, almost putting people glued to their seats as to see what zany and wacky activities happen in the cityscape, tube, grass, beach, etc.
- ... does ITV seriously not care about CITV or are they planning on closing it soon so that they can push ITVX more for kids?

Though there is one suggestion that might feel sorta nice:
- I like the idea of the symbols taking centre stage at the beginning of the ident, but what if in every junction, the numerals formed back to the centre of the screen, after the ITVX logo, etc. BBC does it, with their logo extending to indicate a new promo/ident is coming up. Makes the ITVXperience more linked and co-existing with each other.