[Brekkie]

I’m amazed ITV are still using the reem font on the end credits for programmes… I’m guessing it’s because they were edited prior to the rebrand taking place but it looks so odd having different fonts for different things. Looks half-hearted. I understand regarding ITV News as that’s not had a refresh yet but would have thought they would have updated this by now?

Because it’s a very minor aspect that 99.99% of viewers wouldn’t even notice. It doesn’t look half-hearted, it doesn’t really look anything other than white text on a black background.

And it's a much more legible font than those being used for promos.   The ECPs though have long been wasted on ITV - frustrating they design the credits in such a way they can be squeezed without reducing the font size (or only doing so slightly) yet they're reduced and the space around them isn't put to use for video promotions either - just small static images.

Really getting fed up with every bit of continuity being a promotion for ITVX too - it's really crossing the line from promotion to advertising for me.