[Allanbuzzy]

Really getting fed up with every bit of continuity being a promotion for ITVX too - it's really crossing the line from promotion to advertising for me.

Not sure how it's any different to how the BBC promotes iPlayer to be frank, I think it's smart to continually promote both the channel it's on and the platform you're able to stream it on afterwards. In fact, I'm pretty sure all of the terrestrial channels say "on [TV channel], and/stream it on [TV service]". Barring Sky obviously, who just say "Available now" in reference to their on-demand offerings.

Arguably, it makes sense to constantly make their streaming service synonymous with the brand, as this rebrand was meant to help the channels be a navigational tool to X, but I understand some of the complaints that it does weaken the TV brands a little, if not by a large footnote, as if BBC One is a footnote to BBC iPlayer, as is ITV1 to ITVX.