02-02-2023, 12:20 AM
(31-01-2023, 04:55 PM)western Wrote: Not sure if anyone else caught it, but watching ITV1 London (via ITVX), during the first Dickinson's Real Deal ad break earlier there was a "your programme continues shortly" clip for about 5secs before the break bumper. Looked to be using this ITV Creates ident from June 2019. Obviously where the adverts didn't quite fill the break but not enough time for an ITV promo. Tried to catch it on +1 but my recorder's region is West and the adverts are different with no gap.
Edit - made a quick mockup of what it looked like:
So this is scheduled into the break for regions where the ads/promos don’t quite fill the time? I’ve certainly never seen it before, but I don’t watch much live TV. Because it uses out of date graphics/channel name I get the impression it’s a last minute thing (maybe an ad or promo was changed in the London region so there was excess time?).
I would expect to see something like this during a short breakdown - I’m sure there’s one which says “your programme will continue as soon as possible” or similar which has been used during breakdowns?
I’m not suggesting for a moment that this is a placeholder/sustaining feed but what does ITV1 transmit during commercial breaks to STV and NTC/YTV, who insert their own ads locally?
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