[Kojak]

Because it’s a very minor aspect that 99.99% of viewers wouldn’t even notice. It doesn’t look half-hearted, it doesn’t really look anything other than white text on a black background.

And it's a much more legible font than those being used for promos.   The ECPs though have long been wasted on ITV - frustrating they design the credits in such a way they can be squeezed without reducing the font size (or only doing so slightly) yet they're reduced and the space around them isn't put to use for video promotions either - just small static images.

Really getting fed up with every bit of continuity being a promotion for ITVX too - it's really crossing the line from promotion to advertising for me.

I wish they'd just let programme makers design their own credits at this point, like nearly every other channel. I've never liked generic credits - they date the programmes instantly and they look naff. (Except maybe the smoky bar credits from around 2002 - they looked good, but again dated very quickly.)