04-02-2023, 08:19 PM
(04-02-2023, 07:08 PM)western Wrote:If you are are watching on a browser, you can open the developer tools and look at the network tab during an advert break to determine what's going on. I don't really know ITVX and so am not sure about the FAST channel but the method of personalising adverts is usually very different between playback of VOD and Live streams.(03-02-2023, 12:06 AM)colinrobinson Wrote: It's probably personalised adverts for you if you're watching on ITVX and the personalised adverts didn't fit the live breakInteresting, as this is what I see on ITVX when filing ad gaps on the 'Fast' channels as a premium subscriber:
Kojak Wrote: Does the ITVX feed have different adverts to the TV feed, then?
I don't think it's personalised at all on the 'Live' tab from the ITVX website, as normally on streaming services with ads you see a half second of black screen whilst it loads an advert as you watch. The feed appears that is played out to regions, which I'm fairly sure is the London region as that's what the 4pm weather bulletin and the local news come up as if you try to watch them online.
Edit: Realised it definitely can't be personalised adverts as I have a subscription. The only time I've seen an ad is either live TV or a show like Family Guy, which includes a warning at the start (see below) and shows only a 30 second ITVX promo in the ad slot
I am guessing that for ITV (and I really don't know about FAST channels so not sure about them), they use Server Side Ad Insertion on the live streams which replaces the adverts which go out on the Terestrial streams with personalised adverts. If you watch an advert break in the developer tools of a browser, you can see the ad files replacing the live stream files. Even if you are a premium subscriber, there will still be adverts on the live streams as the original stream going to the TV aerial has adverts.
If you are using a browser, you can reverse engineer how it works but it comes down to the implementation is probably different between VOD and live streams, that said, I don't watch ITVX so goodness knows but that's how other companies do it (STV seems to use a company www.yospace.com and you see them in the network tab)