26-09-2023, 09:53 PM
I have noticed in the last week or so that whilst all ITV channels still use promos which end with a 'swipe' to the ITVX logo, it's rarely mentioned by name in the VOs.
Perhaps they are now satisfied that the streaming brand has become established enough to just be recognised by the logo.
Perhaps they are now satisfied that the streaming brand has become established enough to just be recognised by the logo.