06-10-2023, 10:32 PM
(06-10-2023, 08:20 PM)Brekkie Wrote: How do we feel about the ITV idents almost a year on?
Overall I think the idents look good and work well and nice to see they can do something a bit different with them at times (are these the first programme related ones?)
Not sure though the concept of the same idents on all channels really works or strengthens the brands. Think I'd rather see ITV1 having multiple versions of the same idents then the other channels having something more distinct.
Given the ITV channels target different audiences, the idea of variations of the same ident on each channel is flawed, as it’s going to be completely lost on most viewers.
I could forgive them if the idents were amazing, but they’re bland, generic, pedestrian and forgettable.