[Transmission]

For example, why are there 'animated' elements in the ITV 1 ident on the dancer at the train station? These are a cool concept but should have stuck to 1 channel (probably ITV 2). They could have kept the animated additions to ITV 2 and then featured the wacky elements like the big animals to ITV Be, for example.

Yeah, will wait and see everything but while for some of these the channel is obvious, as you say for others it's definitely less so.

The ITV channels do each show a very broad range of programmes so they all need idents to suit different tones but so far there doesn't seem to be a connective theme for each channel. But again, that's from seeing less than half of them so far.