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Official press release:

ITV launches unified brand across family of channels, ahead of the launch of ITVX

ITV Creative and DixonBaxi have partnered on the work that goes live today, as well as the creation of the new brand identity for ITVX, which launches officially on December 8th.

www.itv.com 

Notable excerpts:

"Motion principles and digital gestures inform the new on screen presentation across channels, thematically linked but all individual, in keeping with the channel personalities. A bespoke suite of typefaces were created by DixonBaxi in collaboration with type studio F37 Foundry, for ITV’s channels and its new streaming service, ITVX."

"In addition a bold new suite of channel audio beds were crafted by London music and sound house The Futz Butler to be used across all channels to further continue a consistent brand experience."

"Three locations launch on November 15th, Cafe, Train Station and Rural, and then Cityscape will follow in early December, along with several Christmas Idents for ITV1. The final location, Seaside, will launch in early January."

twitter.com 

So it would seem we've seen all 3 locations we're going to see today already, with Cityscape in December, Seaside in January - and Christmas idents on ITV 1.