15-11-2022, 10:41 AM
I suspect I’m being a little harsh but my initial reaction is a little ‘meh’. I can see the idea behind the creations but it just feels a little flat, for want of a better word. I think the same shot movements (from left to right with the graphic reveal), across all of the channels, is what fuels that.
I had wondered, for example, whether each channel’s ident would be shot from a different angle of, say, the train station.
Overall though, there’s a clearer assertion of the brand and it works well. There’s some nice new bits and I am probably being a bit too harsh about the smaller details.
I had wondered, for example, whether each channel’s ident would be shot from a different angle of, say, the train station.
Overall though, there’s a clearer assertion of the brand and it works well. There’s some nice new bits and I am probably being a bit too harsh about the smaller details.