[Transmission]

I think, excepting the odd ITV1 train station and ITV4 rural options, the main four channels are pretty good and on brand for the most part. However, I do not see any brand identity in the ITVBe versions whatsoever. Train station's only activity is in the background, which makes it hard to even tell what they were going for. Rural just seems low energy, and I struggle to see the relevance of hay on a tractor trailer beyond the fact the woman unloading it is in pink?

I think what connects the ITV Be train station and rural idents is the idea of a little bit of glamour in an otherwise mundane setting. Which doesn't really go with the fun-but-unconnected one with the giant animals.

Bit like how the ITV 4 rural one doesn't really fit with the other two we've seen.