[tomo359]

I've noticed with the ITV1 promos that The Larkin's has a different unique font compared to the general channel font used on all the others, and it looks so much nicer.
It would be nice if other shows got unique fonts like that. I'm surprised the World Cup promo didn't use anything different considering it's such a big event. The promo just looks very generic.

It seems to me that certain shows will actually use the show's logo on the promo, to make it a little more unique. The World Cup definitely has it's own logo, although there might be large licensing fees associated with that so it makes sense the promo just shows the generic font instead.

Aah I didn't realise it was the shows logo, makes sense though. Also makes sense about the World Cup and licensing fees.