[JAS84]

All looks pretty nice. They didn’t really take it where I they would which is a smidge disappointing but I guess understandable… The concept definitely could’ve been pushed a lot more rather than just “oh they’re in the same place” - just feels a tiny tiny bit safe. When I initially heard about what they were doing I thought there was going to be more of a cohesive storyline to each ident with an alternative ending/the channel’s personality coming through in some way or another.

Still, a very interesting concept. I hope they continuously keep updating the set with new additions because I can imagine this being the kind of thing some of the channels get cold feet about - especially ITV2, it’s reminding me of the 2013 package a little bit and I feel like they’ll soon be itching to change something if they don’t feel like it’s getting that personality across.

Yeah, both of the last two times all ITV channels changed idents at once, ITV2 changed again a couple of years later. Whereas ITV3 and 4 hadn't changed idents since 2013, and Be since it launched.