[RDJ]

Thought I'd use my first post here after a brief respite since the closure of the pink place.

Overall I think the concept and idea is really good. To have the same setting on all idents with different scenarios is not new, but feel that if anyone can get it to work then it's the ITV family of channels.

I feel that the most disappointing set of idents is unfortunately for the main channel ITV1. I don't think all the idents fully suit the feel of the channel, though when you've got a broad main channel that covers a wide demographic that was always going to be quite tricky. It would be good if they did look quite realistic however, which can't be said for the rural ident with about 50 kites in the sky.

Otherwise it's still early days and we'll see how they bed in as time goes along, especially with the upcoming launch of ITVX.