[Blubatt]

I have a lot of opinions on this package so far, and a lot of it is unfortunately negative. And there is a lot of stuff I want to say, so I may make more comments down the line elaborating on the points I would like to raise. I do like the animations of the numbers, and I think the numbers look better on screen, in action. Still a bit off though, next to the ITV logo. The break bumpers look really good to my eye I also feel like a lot of the criticism levelled at the new package is due to it replacing the ITV Creates package. You have lost a lot of variety in the idents, and that has not helped the reception of a package that I am, so far, not liking.

I don't like Cityscape, its a boring ident. I know its a news one and all, but if BBC One can have a news ident that has movement and music, other than a pan and an animation, then so could ITV 1. The Train ident for ITV 1 looks like it would better fit on ITV 2. It doesn't look like or feel like an ITV 1 Ident. And the ITV 2 Train variant looks like it would work on ITV 1 Better. The ITV 3 and ITV 4 Variants are good though. ITV Be's doesn't. The Rural ident looks good on ITV 1 and ITV 4, but ITV 2 and ITV 3's variants are boring, while ITV Be doesn't make sense. What is she doing with that hay?

Admittedly, though, we haven't seen all of them. Cafe has not aired on ITV 1 yet, and I feel ITV 3's variant is the strongest of the ones we have seen, with ITV Be's a close second.