15-11-2022, 09:44 PM
Honestly, I think everything I've seen of this rebrand looks awful. There's nothing that I've seen as an improvement on what went before it! I have personally always sat on the 'ITV' side vs. 'ITV1', but all of the surrounding branding just looks like a poor mock.
The numerals look out of place, the colours look ugly and uninspired, and the animations look amateurish.
I don't get how any of this was approved. I personally thought the slates fit the main channel well, and ITV2's loud teal branding still looked as fresh as when it was introduced. I just can't help but think there must have been a better and more strategic way to tie things together ahead of the ITVX launch, rather than throw away a load of solid branding and presentation and replace it with a high school powerpoint presentation.
The numerals look out of place, the colours look ugly and uninspired, and the animations look amateurish.
I don't get how any of this was approved. I personally thought the slates fit the main channel well, and ITV2's loud teal branding still looked as fresh as when it was introduced. I just can't help but think there must have been a better and more strategic way to tie things together ahead of the ITVX launch, rather than throw away a load of solid branding and presentation and replace it with a high school powerpoint presentation.