[Larry the Loafer]

I've only paid attention to ITV 1, but if my two cents count for anything, the idents are a bit cack. They're not as bad as some that we've seen in recent years (naming no names) but I'd say we're only talking a notch or two above. They're not particularly pleasing to the eye, nor expressive about what kind of brand ITV is.

The surrounding presentation, however, feels unusually fresh despite it not being particularly groundbreaking or eye-catching. Maybe the tiles had gotten more stale than I thought.