[DJ Dave]

Not really loving the new look, I think if I had to pick the best Ident would be ITV 3's version of the train ident.

I agree it's a step back and not a patch on the 2013 rebrand, do we really need the 1? Also what has happened to all the great trailers ITV use to put out? like the "ITV Where Drama Lives". The last lot of Idents where getting a big dated and I always liked the 2013 ITV Logo to the blue one in the latter, but not a major fan of this new look.