16-11-2022, 12:39 AM
(16-11-2022, 12:31 AM)orange Wrote: it just becomes another ITV channel rather than it’s own thing - which is a bit of a shame.
I think that's the whole point. The focus is overwhelmingly going to be ITVX over the next few years, so I suspect the idea is to sort of put the individual channel brands to the side. Indeed, I wonder if the plan over the next two decades is to eventually phase out the linear channels (with, of course, the exception of ITV1 and maybe ITV2).