[Former Member 406]

I wasn't expecting to see a panoramic view of Croydon into the regional news outside London, but what do I know?

To the 99% of viewers (myself included) who wouldn't happen to have the first clue what Croydon looks like, I'm sure that the cityscape depicted in the ident looks like it could be one of countless town/city centres in the UK that have glass tower offices etc in them.

All of the idents are in deliberately generic-looking locations that "could be anywhere". Particularly in the case of the "field" ones.

Outside of this forum, and any local press coverage about the ident filming, ITV1 viewers nationally will not even remotely be able to tell where they were filmed on the basis of what's seen in the idents. They have deliberately avoided showing any very obvious "location-giveaway" landmarks (e.g. Tower Bridge etc).