[MorganLamia]

So many posts over such as short time, wow! That took a while to catch up on.

Here are my thoughts on it all, beginning with the logo's themselves which I haven't commented about yet - As with what appears to be quite a common opinion, I think the numerals in the new logos are terrible. They're so plain and yet they manage to be so ugly too. The worst offender to me is the Be logo. Just all-round very bad.

The new idents - I love the concept. I think the execution for the most part is very good. I think they've managed to get some good customisation for each channel that feels appropriate. I saw someone else earlier in the thread mentioning about how having different colour grading for each channel would help differentiate the channels, and I agree. Adding another idea to that - having some of the set dressing in the scenes using each channel's appropriate colour would've perhaps worked well.
The idea of using ITV1's dancing train station variant going into GMB was perhaps a little jarring for a news programme, but I assume that that chose that to be a celebration of sorts for the debut of the new look.

The ECP is... Ok? The right side is fine; I like the way the number animates in, pulling the card behind it, but the minimising of the programme credits on the left is pretty ugly. Far too small. I'm not a fan of squishing aspect ratios, but I think that would be preferable to what they've chosen. So much empty space too.

I'm not a fan of the programme menu either. Such a mixture of fonts and such huge programme titles too. It really does give that vibe of -

This reminds me of when someone would send you a PowerPoint without embedding the fonts and your PC would substitute them with something really basic. In my opinion… this does not look good. At all.

Also, I appreciate it not having too much going on, but it does look a little plain. Adding a gradient like this or a two-tone wall like this to give it some structure would make it feel a little better? I don't think that it's super ugly, but it does feel a bit like an early draft.

Overall, I think the new look has gone pretty well. Not perfect, but I would give it a solid 7 out of 10.