[LoganStuff]

With the way some people talk on here you'd think this rebrand was the birth of the Antichrist. The idents are definitely the weakest link here - absolutely a mixed bag ranging from 'pretty alright' to 'what?'. Definitely not the worst we've seen on TV though, and the surrounding pres is quite nice with the way each channel has unique animations that still tie back into the central theme.

Overall, it's quite promising but they definitely should've waited until the launch of ITVX.