[sky303]

On the ITV 1 name, I'm not a big fan of it, I liked the main channel being called just ITV. The One works for BBC One since the BBC is bigger and it's the first channel. So it's kind of a shame they went back to having a 1 on ITV. Just because there is a 2 + doesn't mean main channel should have a 1 on it.

The Idents are fine, but the 2013-2018 set were nicest ITV idents on the main channel I've seen with the music choices, variety and creativity. While they were also live-action with the logo on top , the colour picking made it feel connected. ITV 2's idents the first set were alright, the second set were pretty fun, I liked how each of the channels had idents that fit them. Here, the idea of having them pretty much the same concept across the channels kind of makes them feel more bland.

Though to be positive, I do think the idea of the shared idents but having different things that fit the channel, weren't a fully bad idea. The Café Ident on ITV2 , ITV3, ITV4, ITV Be I like how it swaps out things to fit the channels. Back to negative the problem is like with the Café, you see it and you really don't think ITV2, ITV3, etc. because it's on all their channels. Before ITV2 you see the dashaund in the hotdog costume, that was only on ITV2, You see the paper cut outs that's ITV 3 and so on (I do wish they had made more of those) it kind of lessens the identity of the channels to me.

I am glad they kept the logo, because I do think it's the nicest of the ITV (non regional) logos and has a nice look to it , even here it still looks nice. Overall, I think the new look isn't as strong as what came before, it's not bad , but it's not really amazing either.