[Spencer]

This was posted by DixonBaxi. Quite a good way of showing all the brands together.

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It does feel that the whole rebrand has been designed to look good on a design agency montage or showreel. When all the brands are seen together as one like that, they look quite good, but the trouble is you never see them like that on TV.

If, like me, you regularly watch ITV1, but hardly ever watch any of the other channels, there’s no concept to tie the idents together, and the surrounding presentation just looks bland and basic.