17-11-2022, 06:25 AM
The ITV Creates idents generated a warm & fuzzy luxurious and quality feel to ITV - you knew you were watching a channel which was forward thinking, unique & constantly evolving for its audience week in week out. You knew the channel was the business, the main stage, the bee's knees, the dog's b******* to showcase the company's best programmes, that were unlikely to be premiered on the other ITV channels.
Now, that feeling is gone.
Will ITVX take over the reign? It is a shame the individuality of the portfolio of linear channels (especially the main channel) has been sacrificed in part, to launch a snazzy new streaming service and to create brand unity, in an increasingly crowded marketplace.
Now, that feeling is gone.
Will ITVX take over the reign? It is a shame the individuality of the portfolio of linear channels (especially the main channel) has been sacrificed in part, to launch a snazzy new streaming service and to create brand unity, in an increasingly crowded marketplace.