[Mixdown]

I bet people on TV Forum didn’t say that at the time, bear in mind we have people saying that ITV News is due a new look every few months for about 6 years

I think we had all become used to TV pres being updated so often that it was kind of expected really.

My point was more that with the benefit of hindsight, the way the '13 idents were shot lends themselves to aging better. Unlike the new idents which predominantly feature what I consider to be cheap looking animation overlaid on footage, in the former examples any effects achieved were through being in/out of focus, the use of slow motion etc. The sort of thing that conveys class and maturity, which unfortunately can't be said for the new stuff aside from the cityscape ones, but even those are not perfect.