[Steve in Pudsey]

I would argue yes, but only in the case of the 4 nations. STV, ITV, HTV, and UTV. Northern Ireland is its own nation, as is Scotland and Wales. I argue that they should have their own, slightly more autonomous brand, because as of now, all of them are still basically getting the same thing as a viewer in, say, Yorkshire or London would get. Scotland, Wales, and Northern Ireland are culturally different from England, and so should have a more autonomous ITV 1. It can be dual branded, or branded with its own idents, but I do believe this.

Wouldn't the same logic apply to the Channel Islands (which are not only different from England but not even part of the UK)?