[Rijowhi]

Clean Feed have published this interesting article about UTV:
cleanfeed.thetvroom.com 

Thanks for posting. Although the obvious solution is ITV1 Northern Ireland, I imagine it wouldn’t go down well over there. Therefore I feel (as the article states) that they should keep UTV as the local News brand but make sure that ITV1 is the brand for the actual channel both on screen and on the EPG.

As for my thoughts on the actual ITV rebrand, I don’t like the term ITV1 and not sure on the concept for the idents. I do like the break bumper on ITV1 though.