[mrarg1393]

It’s not aesthetically similar in anyway, but something about this rebrand reminds me of the yellow logo era where the channel and network just felt so lost and cold.

In comparison to how great 2013 was.

I think it’s quite clear ITV are focusing more on ITVX… the promos and branding are so much better than the linear channels branding. The transitions for ITVX is much smoother and better looking. Maybe it’s their plan… I suppose they have said people are watching more through streaming rather than terrestrial means nowadays so maybe more of the branding budget went on ITVX instead.